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Product Range

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Award-Winning Own Label Range

At Morrisons Daily, we're committed to bringing you the quality and freshness you expect from Morrisons, right in your local community. That is why we are proud to offer over 1,600 lines of our multi award-winning Own Label range of products to all of our franchise stores. Our products are the same which are stocked in our supermarkets and we also stock a selection of Own label products from our 'Savers' and 'The Best' range - from grocery essentials to meals for later, Food to Go to in-store produced Doughnuts, we offer a great value range at a Low Everyday Price which customers know and love.

Direct To Store Suppliers

To compliment our Own Label products we offer a range of well-loved and trusted Direct To Store suppliers with exclusive Morrisons Daily benefits via our central invoicing team. We are continually expanding our approved suppliers to match customer demand and increase basket spend with new, innovative products. Our current suppliers include:

  • Bobby's
  • World of Sweets
  • DSL
  • Warburtons
  • Praveen Kumar
  • Card Connection
  • Riverside Greetings
  • Homeware Essentials
  • BJ Toys
  • FIFO
  • Celtic Frozen Drinks
  • Frozen Brothers
  • & many more

Our expert Business Development Managers can assist you in choosing the right suppliers to benefit your store as well as providing the full supplier catalogue and exclusive commercials.

Local Product Ranges

Here at Morrisons Daily we recognise that your stores are at the heart of the local community. That is why we encourage our franchisees, where applicable, to stock products from their local suppliers, such as a local bakery or meat supplier. We understand that franchisees want to support local and small businesses and cater to your community, and we give them the freedom and flexibility to compliment our key range.